Know which ads make your phone ring.
For service businesses, calls are the conversion. We install call tracking on every campaign we run — so every call ties back to the ad, keyword, and source that earned it. Real ROI math, not vanity metrics.
If you don't track calls, you're flying blind.
Most service businesses can't answer a simple question: of every 100 calls last month, how many came from Google, how many from Facebook, how many from the sign out front? They guess. Call tracking turns guessing into knowing.
Untracked calls are invisible ROI
If your ads drove 30 calls this month and you didn't track them, those calls don't count toward "performance" — and Google's algorithm can't learn from them either. The ads optimize toward what gets measured.
Your "best" channels might be your worst
Every business owner has assumptions about which marketing works. About half the time, the data disagrees. We've seen Yelp credited for what was actually Google. We've seen $5,000/mo on Facebook delivering one call a quarter.
Real conversations beat survey questions
"How did you hear about us?" is a coin flip — callers forget, lie, or guess. Call tracking captures the truth automatically and gives you a recording when state law allows.
Bad leads can be filtered out
Wrong numbers, telemarketers, existing customers calling for service — none of those are "leads" but most agencies count them as wins. We listen, mark, and exclude so your cost-per-lead reflects actual new business.
Keyword-level attribution
It's not just "Google Ads called." It's "the call came from someone who searched 'water heater leaking' on a Wednesday at 2pm." That granularity is how we optimize away from low-value keywords and pour budget into the winners.
Train your campaigns on real intent
When we hear what callers actually ask for, we feed those phrases back into the ads — as keywords, as ad copy, as negative keywords for the wrong-fit calls. The account learns faster.
Set up once. Insight forever.
We use enterprise-grade call tracking infrastructure — the same kind of platform that tens of thousands of agencies and businesses rely on. It's already wired into Google Ads, Google Analytics, and the conversion tracking we run for you. Setup is invisible to your callers and to your team.
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We provision tracking numbers
Local area-code numbers, one per source we want to measure — Google Search, Google LSA, Facebook, organic, direct, even individual landing pages. As many as needed. Numbers cost about a dollar each per month.
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Dynamic number insertion goes on your site
One small JavaScript snippet on your site. When a visitor arrives, it detects where they came from and swaps your phone number for the right tracking number — all invisible to the visitor. The number on screen always feels like your business; the routing routes through our tracking platform first.
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Calls forward to your real line, instantly
The caller dials the tracking number, our system forwards to your business in under a second, and you answer on whatever phone you already use. No delay, no second-ring, no caller-facing change. The only difference is we now know exactly where this call came from.
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Recording activated where state law allows
In one-party-consent states (most of them) we record the call by default. In two-party-consent states (California, Florida, Pennsylvania, Maryland, and a few others) we play a brief "this call may be recorded" message first. State-by-state legal logic is built into our tracking platform — we configure once per client.
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Every call gets attributed automatically
Source, campaign, keyword, landing page, time of day, caller location — all logged. The tracking platform talks to Google Ads, so the right campaigns get "conversion" credit and the Smart Bidding algorithm starts optimizing toward what actually rings the phone.
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We review the calls every week
This is the part most agencies skip. We listen to recordings (or read transcripts), tag calls as qualified or not, exclude wrong-numbers and existing-customer service calls, and feed the language patterns back into the campaigns. The account learns from every call.
Every call. Every source. Every month.
Sample of the call-tracking summary that lands in your inbox each month. Real attribution. Real cost-per-call. Real revenue math.
Call Attribution Report
February 2026 · Sample Account
"Strong month. Google Search is driving 58% of calls at $19 cost-per-call — that's where we're going to keep pushing. Facebook is delivering 13 calls but most are research-stage, not buyers — we'll pull spend there and try a creative refresh in March. The big surprise: LSAs are quietly your second-best channel."
Most agencies install call tracking. We actually use it.
The mistake most agencies make: they set up the tracking, point you at the dashboard, and move on. Numbers without interpretation are noise. We do the interpretation.
We listen to your calls
Weekly review of new recordings — at least a sample, every call when volume allows. We tag qualified vs. unqualified, identify pain points, spot scripts that work. Then feed it back into the campaigns.
Recording where legal, summaries everywhere
In one-party-consent states we record audio. In two-party states we play the disclosure and record only when consent is implied — or we use transcript-only mode. Built-in auto-transcription means we never lose the insight.
Smart Bidding gets real data
We pipe qualified-call events into Google Ads as conversions — so the auction algorithm optimizes toward what rings your phone, not what generates a click. Most agencies count clicks. We count business.
Bad-call exclusion
Wrong numbers, telemarketers, existing customers calling about service — none of those are leads, but they show up as "calls" in raw reporting. We filter them out so your cost-per-lead reflects actual new-customer pipeline.
Internet Ad Pros have been the PPC pros since partnering with us. In a world where everything in Google changes every few months, it's important to stay on top of all the changes. If you don't, you're guaranteed to lose clients. Travis and Murray are our secret PPC weapon — patient, understanding, and overwhelmingly proficient.
What people ask before getting started.
Interview us.
See if we’re the right fit.
Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.
Pick up the phone.
(516) 756-0138 Call Now-
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You talk. Your industry, your goals, what's working in your current ads (or what's not), what your ideal call or lead looks like.
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We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
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You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.