Campaigns Tailored to Your Objectives
AT IAP WE BLEND INNOVATION WITH OLD SCHOOL BEST PRACTICES
No Cookie-Cutter Solutions in a Box
So forget one-size-can’t-possibly-fit-all. We tailor your IAP campaign to your goals, competitive strengths, weaknesses and opportunities. We take the time to ask the right questions and then get to work.
Transparency with Defined Elements
Rather than blowing digital smoke at you, every IAP campaign begins with your clear understanding of a process that makes sense to you.Identification of your target audience.
- Selection of where your ads will appear.
- Agreement of your advertising budget.
Refinement of message and ad content.
Strategic Campaign Elements
What we target and why is a product of proven Internet Strategists that have delivered results for decades using four primary elements.
- Keywords and Key Phrases
Triggering display of your ad to Search Results
- Superior IAP Ad Creation
Optimizing click-through and reducing costs
- Refined Audience Targeting
Countries to zip codes to Congressional Districts
- Flexible Advertising Budgets
A few dollars to hundreds a day – it’s your call