Be the answer when someone asks ChatGPT.
800 million people use ChatGPT every week — and OpenAI just opened the ads platform to everyone. Inventory is wide open, CPCs are still low, and the people who get in early are the ones who'll own the surface. We help you be one of them.
The 2026 ad gold rush is happening in ChatGPT.
OpenAI just opened ChatGPT's ad platform to everyone in May 2026. The Google Ads goldrush ended fifteen years ago — but this one's just starting. CPCs are still low. Inventory is wide open. The brands getting in now will own the placements when this thing scales.
800 million weekly users
ChatGPT now reaches more people every week than the population of Europe. Free and Go tier users see ads — that's 95% of total users.
CPCs starting at $3-5
OpenAI's recommended starting bids are a fraction of what mature Google Ads markets charge. Lower auction pressure means more conversions per dollar — for now.
No minimum spend
The pilot required $200K. The self-serve beta dropped it to zero. You can run a real ChatGPT ad campaign on a $50/day budget right now.
AI-targeted, intent-rich
ChatGPT understands the user's actual goal, not just keywords. "Why is my HVAC clicking" gets matched to a local HVAC repair ad with more nuance than Google's keyword auction.
CPC bidding, real measurement
Pay per click, not per impression. OpenAI's Conversions API and pixel-based tracking are live — you'll see what's actually driving revenue, not just impressions.
First-mover advantage matters
The brands that established themselves on Google in 2002-2005 still benefit today. The ones that wait until ChatGPT Ads is "proven" will pay 3-5x more for the same placements.
From question to your phone ringing.
ChatGPT Ads aren't keyword auctions — they're context auctions. Here's the three-step path from a user typing a question to your business showing up as the recommended answer.
-
01
Someone asks ChatGPT a question
Not a keyword. A real question, often long and nuanced. "What's making my AC click when it starts up?" Or "Best estate attorney near me for a complicated situation." Or "Funeral planning checklist for a parent." Real intent, real context — the kind of moment Google search captures only loosely.
-
02
ChatGPT generates an answer — and decides which ads are relevant
OpenAI's ads system reads the conversation, the user's location and signals, and picks ads that genuinely match. The auction isn't "highest bidder wins" — it's a relevance-weighted second-price auction. Quality and relevance matter as much as bid. Your ad has to actually fit the answer.
-
03
Your ad appears in or after the answer
A sponsored card with your business name, a short pitch, and a CTA — placed right where someone just got information they were already willing to act on. Clicks route to your site (or directly to a call). OpenAI's pixel tracks whether they convert. You pay per click, not per impression.
Google Ads catches intent. ChatGPT Ads catches context.
They're not competitors — they're complements. The smartest service-business strategies will run both, weighted to where their customers actually search.
Keyword-based, broad-reach
- → Bidding on specific keywords ("emergency plumber")
- → Ad shown to anyone who types that exact term
- → 8.5 billion daily searches — massive volume
- → Mature, competitive auctions — $10-$50+ CPCs in many verticals
- → 20+ years of data, refined tools, predictable performance
- → Works best when people know what they want to buy
Context-based, intent-rich
- → Matching on the user's underlying need, not the keyword
- → Ad shown alongside an actual answer to their question
- → 800M weekly users — still growing fast
- → Early auctions — $3-$5 CPC range, low competition
- → Three months of public data, but rapid platform improvements
- → Works best when people are figuring out what they need
Running ChatGPT Ads like we run Google Ads.
Same discipline, same transparency, same experienced strategists. The playbook is being written in real time — and we're writing it.
Active on the platform
We're signing up clients and running live ChatGPT ad campaigns through OpenAI's self-serve dashboard. Not waiting for the platform to mature — building accounts on it now.
Experienced Strategists
Same team that runs your Google Ads runs your ChatGPT Ads. Strategists with 20+ years of paid-media experience adapting their playbook to a new surface — not interns learning on your dime.
Unified reporting
Google Ads + ChatGPT Ads in one monthly report. You see total spend, total leads, cost-per-call across both, and which surface is actually driving the phone to ring.
100% US-based team
The same strategists you'd talk to about your Google account are the ones launching your ChatGPT campaigns. No outsourcing. No "ChatGPT specialist" who's just a sales title.
I've had the pleasure of working with Travis and his team for a few years now, and I can't speak highly enough of them. Not only do they consistently deliver outstanding results, but they're also a fantastic team to collaborate with. Their professionalism, dedication, and creativity make every project a success.
What people ask before getting started.
Interview us.
See if we’re the right fit.
Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.
Pick up the phone.
(516) 756-0138 Call Now-
1
You talk. Your industry, your goals, what's working in your current ads (or what's not), what your ideal call or lead looks like.
-
2
We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
-
3
You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.