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Google Ads that earn the click. And the call.

Over twenty years running Search, Performance Max, Display, and Local Services Ads. Senior strategists running every account, transparent reporting, and the patience to actually know your business.

Google Ads Auction
Your Ad
Bid $22.50
Quality 9/10
Ad Rank
Competitor 1
Bid $28.00
Quality 6/10
Ad Rank
Competitor 2
Bid $18.40
Quality 7/10
Ad Rank
Competitor 3
Bid $32.00
Quality 3/10
Ad Rank
Notice: Your Ad won — even though Competitor 3 bid more. Quality wins auctions.
What It Does

The right ad in front of the right person at the moment they're searching.

Google Ads doesn't sell to people who aren't shopping. It captures the ones already typing the query — and turns them into customers.

Generate more calls

For service businesses, the phone ringing is the entire business. Search and call-only ads route urgent searchers straight to your line.

Capture qualified leads

Form-fill campaigns with lead-quality filtering. We tune for people who'll actually sign — not for "more form submissions."

Own the search results

Show up at the top of Google for the searches that matter, even when SEO takes years to deliver. Paid is the fast path to visibility.

Compound your ROI

Every month we keep what's working and cut what isn't. Year one builds the foundation. Year two compounds. Year three is when most accounts hit stride.

Test multiple ad formats

Search, Performance Max, Display, YouTube, Local Services Ads — each works for different goals. We mix the right combination for yours.

Scale up — or scale back

Booked solid in July? We pause spend. Slow in February? We push harder. Campaigns serve your business, not the other way around.

What You Pay For

The work, every single month.

Not "comprehensive strategy." Specific things we do on every account, every month, with our names attached.

  1. 01

    Keyword research & expansion

    Constantly mining for new high-intent keywords. Watching for shifts in how your customers search. Adding what's working, retiring what isn't — your keyword list never stagnates.

  2. 02

    Negative keyword discipline

    Aggressive negative-keyword lists, refined weekly. Stops your budget from going to tire-kickers, research-stage browsers, and irrelevant searches. The unglamorous work that keeps cost-per-acquisition from creeping up.

  3. 03

    Bid & budget management

    Bid adjustments by device, location, time, and audience. Budget reallocation across campaigns based on what's actually performing — not what we planned at the start of the quarter.

  4. 04

    Ad copy testing

    New headlines and descriptions every cycle. A/B testing built into the account's rhythm. Winners replace losers. The ad library improves week over week — never stagnant, never the same ad running for six months because nobody touched it.

  5. 05

    Landing page recommendations

    We can't always change your site, but we'll tell you what's hurting conversion and what to fix. Even small changes — a faster headline, a clearer phone number, a removed form field — can double the cost-per-acquisition math.

  6. 06

    Monthly reporting & strategy

    A real report from a real human, walking through what changed and why. Plus a strategy call to plan next month — not a screenshot from a dashboard with a generic "here are your numbers" email attached.

Visibility

You see everything we see.

No black-box reports. No "trust us" updates. Every metric, every campaign, every dollar — visible and explained.

Monthly Performance Report

February 2026 · Sample Account

↑ Performing
Calls
247
+ 32 vs last month
Form fills
89
+ 14 vs last month
Cost per call
$22.40
− $4.20 vs last month
Quality score avg.
8.4
stable
From this month's strategy call:

"Strong month. The shift to Performance Max for service-area campaigns paid off — call volume up 15% with cost per call down 16%. We pulled budget from Display retargeting since it wasn't producing qualified calls. Next month we want to test new headlines focused on emergency response time."

— Your account strategist
Why IAP

What you get with us that you won't elsewhere.

The differences sound small on a website. They add up to dramatically different account performance.

Experienced Strategists

Your account is run by an experienced strategist with years of platform experience — not assigned to a junior account rep. The same person you meet on the discovery call is still on your account six months later.

Google Premier Partner

Top tier of Google's partner program — granted to the top 3% of agencies based on performance, certification, and client retention.

100% US-based team

No offshore account management. No outsourced reporting. The people building your campaigns are the people you'll talk to.

Transparent reporting

You see what we see. Real reports written by your strategist, not auto-generated dashboards. We explain wins, losses, and what's next.

Common Questions

What people ask before getting started.

Calls and form-fills usually come in within the first two weeks. Real performance — sustained, optimized — takes longer. Most accounts find their stride in months 2-3 as we learn which keywords, audiences, and times of day actually convert for your business. The first month is a launch. The second month is real data. The third month is where most accounts start compounding.
Yes — we link our Manager account to yours. You retain full ownership of your account, your campaigns, and your historical data. If we ever part ways, the account is yours and you can revoke our access in two clicks. No "we build it, we keep it" trap.
First call is a free audit. We'll look at what your current agency is doing and tell you honestly whether you'd benefit from a switch. Sometimes the answer is no — your current setup is fine and changing agencies would burn momentum. We'd rather lose the deal than waste your time.
Yes — included in our 15% management fee, no extra charge. For eligible trades (HVAC, plumbing, electrical, roofing, garage doors, and others), LSAs often produce lower cost-per-call than standard search ads. We run both platforms under one strategy.
Monthly report from your strategist — not an auto-generated dashboard. We explain what changed, why, what we're testing next, and what we recommend. Plus a strategy call to walk through it. Numbers without context are noise; we give you both.
Because percentage-of-spend aligns our incentives with yours. If your campaigns aren't generating enough volume to justify scaling, we don't make more money — and that keeps us honest about whether you should be spending more. Flat fees encourage agencies to do less work as accounts grow. We'd rather grow with you.
Get Started

Interview us.
See if we’re the right fit.

Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.

Fastest path

Pick up the phone.

(516) 756-0138 Call Now
What happens when you call
  1. 1
    You talk. Your industry, your goals, what's working in your current ads (or what's not), what your ideal call or lead looks like.
  2. 2
    We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
  3. 3
    You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.
Monday – Friday · 9 AM – 6 PM Eastern
Or send us a message

We'll get back to you the same day.