The Google profile that earns the call.
Your Google Business Profile is the first impression for most local customers — before they ever visit your website. We optimize it, monitor it, post to it weekly, and run review management on top. $350/month flat. No setup fee. Review management ($99 value) included.
Your Google Business Profile is the most-seen page your business has.
Before customers visit your website, they look at your Google listing. They see your stars, your hours, your services, your posts. They click "Call" without ever leaving Google. An optimized profile shows up more, gets clicked more, and converts more — and a neglected one quietly costs you business every week.
The Map Pack decides the call
Most local searches show three businesses at the top of the page — the Map Pack. If you're not in it, you're effectively invisible. Profile quality is one of the strongest ranking factors for who lands there.
Most calls never see your website
The "Call" button on your GBP listing is one tap. Customers use it constantly — on phones, in cars, at the side of the road. A complete profile turns Google searches directly into phone calls without you paying for an ad.
Complete profiles outrank incomplete ones
Google heavily weights profile completeness: filled categories, services list, hours, attributes, photos, recent posts. Most local businesses fill maybe 30% of what's available. We fill 100% and keep it that way.
Profiles silently change without you
Google's AI sometimes "improves" your categories or hours. Customers and even competitors can submit suggested edits that quietly go live. We monitor every profile we manage and catch changes within days, not months.
Active profiles beat dormant ones
Google rewards profiles with recent activity — weekly posts, new reviews, fresh updates. The profile you set up once and forgot is invisible to the algorithm now. Activity signals "open for business" in a way no one-time setup ever can.
AI search reads your GBP first
ChatGPT, Google AI Overviews, and other AI assistants pull local business data from GBP listings. When someone asks an AI "best HVAC near me," the answer comes from profiles like yours. Optimizing for Google now optimizes for AI search later.
The build, the watch, and the rhythm.
Most profiles never get a proper build-out. The ones that do then sit there while Google changes things, the public submits edits, and customer photos pile up. And on top of both, there's a steady cadence of recurring work that keeps a profile alive in Google's eyes. All three layers matter.
Primary & secondary categories
The single biggest ranking factor on a profile. We test category combinations against actual search behavior — Google has 4,000+ to pick from.
Services list
Each service entered individually with description and price range. Most profiles list 2-3. We routinely list 15-25 — visible in-listing and feeds Google's understanding of what you do.
Attributes & amenities
"Veteran-owned," "wheelchair-accessible," "online estimates," "appointment required" — dozens of flags affect filtering and visibility, especially as customers refine searches.
Hours & special hours
Regular hours plus holidays, seasonal changes, and emergency availability — kept current year-round. Stale holiday hours quietly signal "abandoned" to Google.
Business description
750 characters where you control the narrative. Written for what customers search for — geography, specialties, certifications — not generic marketing copy.
Service areas
For service-area businesses, every town and ZIP you actually serve — 20-50 entries for a typical local trades business — so you appear in searches across your full coverage zone.
Silent Google edits
Google's AI sometimes "auto-improves" your categories, hours, or attributes with no notification. We catch them within days and reverse anything that hurts you.
Suggested edits from the public
Anyone — including competitors — can submit "suggested edits" to your hours, phone, or address. Unchecked, they go live. We approve or reject every one.
Suspensions & disablement
A suspended profile vanishes from search until restored. We monitor for this and handle the appeal process directly with Google.
Customer-uploaded photos
Customers can upload photos to your listing — sometimes ones you'd rather weren't there. We monitor uploads and request removal of anything inappropriate or off-brand.
Profile ownership & access
Profiles occasionally get "claimed" by third parties trying to take control. We monitor ownership changes and intervene when something looks wrong.
Review activity
All new reviews flow into the Review Management system included with this service — request, monitor, respond. Negative reviews flagged for your attention.
Weekly Google Posts
Fresh posts on your profile every week — Updates, Offers, and Events — written specifically for your business, not templated content shared across clients.
Review Management included
Our Review Management service — branded review request emails and texts your team sends in seconds after a job. A $99/month value, built in.
Monthly performance report
Plain-English: how many people saw your profile, called, got directions, clicked through. Not 40 pages of charts — just the numbers that matter, with a brief note on what changed.
Fresh posts on your profile, every week.
Google Posts appear directly in your business listing and signal an active, engaged business. Most local businesses post once and forget. We post weekly — Updates, Offers, and Events written specifically for what your customers actually care about.
$49 AC tune-up special — book by Friday
Beat the summer rush. Our 21-point AC tune-up keeps your system running efficiently all season. Limited slots available this week.
Why your heat pump matters more in winter
Modern heat pumps run efficiently down to 5°F. If yours is more than 10 years old, you're likely paying 30% more than you need to in cold months.
Free indoor air quality check — May 18-20
We'll come to your home, run a free air quality assessment, and explain what we find — no pressure, no upsell. Three days only.
Meet Diego — 18 years in HVAC, now on our team
We're growing. Diego joined us last month from a regional service company. Heat pump specialist, NATE-certified, lives in Sayville.
Review Management — built in, $99/mo value
Every Google Maps Management subscription includes our full Review Management product: branded email and SMS requests your team can send in seconds after a job, automatic reminders, and a dashboard showing who's asking and what's coming in. Sold separately at $99/month — included here at no extra cost.
See how Review Management works →The numbers that matter, in plain English.
Once a month you get a short report — not 40 pages of charts, just the four numbers that actually tell you what your profile is doing. Plus a brief note from your strategist explaining what changed and why.
Sample report data. Your actual numbers will depend on your business size, category, and starting point — but the format and clarity stay the same.
Murray and Travis are truly amazing. Their communication is excellent and they are very attentive to my company and my clients' needs. They take the time to listen and offer strategies that will help make clients even more successful. I highly recommend their services to everyone.
What people ask before getting started.
Interview us.
See if we’re the right fit.
Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.
Pick up the phone.
(516) 756-0138 Call Now-
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You talk. Your industry, your goals, what's working in your current ads (or what's not), what your ideal call or lead looks like.
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We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
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You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.