More service calls. Fewer tire-kickers.
HVAC, plumbing, electrical, roofing, restoration. We've been running Google Ads and LSAs for trade businesses for over twenty years — and we know the only metric that matters is whether the phone keeps ringing.
We've run campaigns for every kind of trade.
Each trade has its own buyer, its own seasonality, and its own busiest hours. After twenty-plus years across all of them, we know what works where.
HVAC
The most competitive home-services category. Summer cooling spikes, winter heating peaks, and emergency calls 24/7. LSAs and Google Ads run side-by-side.
Plumbing
Urgent-need driven. Broken pipes, no hot water, backed-up drains. Speed-to-call is everything — and after-hours campaigns capture the calls others miss.
Electrical
From panel upgrades to emergency service calls. Often paired with HVAC under one brand — we handle multi-service businesses without the campaigns competing with each other.
Roofing
Storm-driven, project-based, longer sales cycles than emergency trades. Seasonal budget flexing and lead-quality filtering separate the bookings from the price shoppers.
Restoration & Water Damage
Insurance-driven emergency response. Calls happen at 2 AM. Campaigns that aren't running 24/7 are leaving thousands on the table to whoever picks up first.
Specialty Trades
Garage doors, paving, power washing, alarms, restoration — the niche services with high margins and tight service areas. We've campaigned for all of them.
Home services PPC is its own discipline. Most agencies treat it like everything else.
Generic ad management gets trade businesses in trouble — missed after-hours calls, wasted spend in zip codes you don't serve, and reports full of "leads" that are really price shoppers.
After twenty-plus years working with trades, we know the failure modes by name. Here are the four that cost businesses the most.
No LSA strategy.
Most agencies run Google Ads and ignore Local Services Ads entirely. For HVAC, plumbing, electrical, and other Google-guaranteed trades, LSAs often deliver lower cost-per-acquisition than standard search ads. Missing them is leaving money on the table every single day.
We run LSAs and Google Ads together — same client, same strategy, same reporting. LSAs included in our 15% management fee, no extra charge. We monitor both daily and shift spend to whichever is performing better that week.
No after-hours strategy.
The furnace breaks at 10 PM. The pipe bursts at 2 AM. If your ads aren't bidding at night and on weekends, you're handing thousand-dollar emergency calls to whoever has 24/7 coverage. Most agencies run a 9-to-5 ad schedule by default.
We run 24/7 for trades that need it — with bid adjustments for time of day. Higher bids when competitors are off, lower bids during regular hours when the field is crowded. Your emergency campaigns earn calls competitors miss.
Service-area overreach.
A plumber serves a 20-mile radius. Maybe 30 in rural areas. Agencies that target by state or metro waste 50–70% of your budget on calls you can't service profitably — and then report those calls as "leads."
We target by zip code with radius adjustments based on your actual service area. We exclude zip codes you don't profitably serve. Every dollar goes to calls you can actually take.
Lead-quality blindness.
"Leads" can mean tire-kickers asking for free estimates, robocallers, or jobs you'd never take. Without filtering and qualification, the report looks great while your actual booked revenue stays flat.
We tie call tracking to your CRM or job dispatch system so we report on booked jobs, not just calls. The metric that matters is the one driving optimization.
What "good" looks like for a trade business.
Concrete deliverables. Not "comprehensive digital strategy" — specific things we do every month for every home services client.
LSAs + Google Ads, run together
Both platforms under one strategy. Spend shifts to whichever is producing better calls that week. LSAs included in the management fee.
24/7 ad coverage where it matters
Emergency-driven trades run all hours, with bid adjustments for after-hours when competitors are off. Your phone catches calls others miss.
Service-area precision
Zip-code-level targeting around your actual coverage. Excluding zips you don't profitably serve. No state-wide waste.
Seasonal budget flexing
HVAC pushes harder in summer and winter. Roofing scales up after storms. We adjust spend with the seasons, not against them.
Lead-quality filtering
Negative keywords, time-of-day adjustments, and call tracking that flags price shoppers vs. real jobs. Spend goes to bookings.
Call tracking tied to booked jobs
Not just calls — booked jobs. We tie tracking to your CRM or dispatch system so optimization happens on revenue, not noise.
About 10 years ago my refrigeration business was struggling — we were paying for advertising but not receiving the work we needed. I Googled a new advertiser and found Murray, and I have been with him ever since. Any issues, he answers every time. They are always up to date with the new ways to advertise. They can show you results and details I never saw before.
Real
Pros.
What other home service businesses have said about working with us — pulled straight from their Google Reviews.
What trade owners ask before the first call.
Interview us.
See if we’re the right fit.
Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.
Pick up the phone.
(516) 756-0138 Call Now-
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You talk. Trade, service area, what your phone is doing now vs. what you want it to do, where the campaigns are or aren't working.
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We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
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You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.