Show up first. With Google's stamp of approval.
Local Services Ads sit above everything — including regular Google Ads — and come with the blue "Google Verified" checkmark that makes phones ring. We handle the verification, the onboarding, the bidding, and the bad-lead math. You just answer the calls.
The most valuable real estate on the search page.
LSAs aren't a different kind of ad. They're a different kind of placement — sitting above everything else on Google, carrying the trust of Google's own verification. For service businesses that can qualify, they're often the highest-converting channel available.
Top of the page, always
LSAs appear above regular Google Ads, above the map pack, above organic results. The three boxed cards at the very top of mobile searches — that's where your business shows up. Visibility on autopilot.
The blue checkmark people trust
Google verifies your license, insurance, and background. Customers see the blue "Google Verified" badge on your expanded profile and know they're calling a business Google has vetted — they click LSA listings at higher rates because of it.
Pay per lead, not per click
You're not paying for tire-kickers scrolling past — you only pay when a real person contacts you. The economics shift in your favor when conversion is what matters, not impressions.
Bad leads refunded automatically
Wrong numbers, spam, out-of-service-area — Google's AI now flags and refunds bad leads automatically. The old 14-day manual dispute process is gone. You only pay for the leads that count.
Built for mobile, where 80% of searches happen
Most local-service searches start on a phone, often in an emergency. LSAs are designed for that moment — big cards, tap-to-call buttons, instant connection. The customer goes from search to ringing your phone in seconds.
Three slots only — and you can own one
Mobile shows three LSA cards at the top. Desktop shows three boxed listings. Limited inventory creates intense competition — and disproportionate reward for the businesses who do this well.
We do almost all of it.
The verification step Google requires you to submit yourself — license, insurance, background check consent. That part is yours. Everything else, we coordinate. Most clients are live within two to three weeks.
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01
Eligibility check & honest advice
First call, we tell you whether LSAs actually fit. Some businesses don't qualify (no license, wrong category, insurance gaps). Some do qualify but the math doesn't work in their market. We tell you which one you are before you sign anything.
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Profile setup & verification coordination
We build out your LSA profile — service categories, areas, hours, photos, bio. We coordinate the verification documents Google needs: license, insurance, background check. You submit the personal pieces Google requires from you directly; we handle everything around them.
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Budget & bid strategy
We set your weekly budget and bidding strategy based on what you actually want — more leads at higher cost, or fewer leads at lower cost. Bid management is ongoing; we adjust based on what Google's system is delivering.
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Review collection workflow
LSAs reward businesses with more (and better) Google reviews. We set up the review-request flow so every completed job gets a polite ask. Your star rating goes up; your LSA placements get better; the loop compounds.
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Lead quality monitoring
Google's AI now refunds bad leads automatically — wrong numbers, out-of-service-area, spam. We monitor the refund activity to make sure it's actually happening, and flag any patterns of poor-quality leads that suggest something needs tuning.
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Monthly reporting & strategy
How many leads, how many qualified, cost per lead, where they came from, what kept Google ranking you well or poorly. Plus a strategy call with your senior strategist — same person every month, not a rotating cast.
Different surfaces. Different jobs.
Most agencies tell you "you need both." That's not always true. The honest answer is: test both for your business, see which delivers, then double down on what wins. The math is different in every market.
Pay-per-lead, trust-driven
- → Pay only when someone calls or messages
- → Top three slots on the search page
- → Blue Google Verified badge = instant trust
- → Limited inventory — high competition for placement
- → Requires license, insurance, and background checks
- → Works best for service businesses with strong reviews
Pay-per-click, scale-driven
- → Pay for clicks whether they convert or not
- → Unlimited keyword and ad volume
- → Show up below LSAs but above organic
- → Available to any business — no verification required
- → Full control over keywords, copy, targeting
- → Scales beyond LSAs' three-slot ceiling
How we run LSAs differently.
Most agencies set up LSAs once and forget about them. The platform rewards constant attention — and that's what we bring.
White-glove onboarding
We coordinate the documents, the photos, the categories, the service areas, the messaging — every part of getting you live on LSAs. The only thing we can't do is submit your personal verification, because Google requires that to come from you directly.
Ranking signals we actually optimize
LSA rankings reward review count, response speed, lead acceptance rate, profile completeness, and dispute history. We monitor and optimize all of it — the unglamorous work that quietly moves you from spot four to spot one.
Connected to call tracking
LSA calls flow into our call tracking platform just like Google Ads calls — so you see attribution across all your channels in one report. No fragmented spreadsheets, no "wait, was that an LSA or a Search lead?"
Honest advice when LSAs aren't working
If your market is saturated, your service area is wrong, or your leads are low quality, we'll tell you. We've recommended clients pause LSAs and shift to Search — and the reverse. We work with you, not for the platform.
Internet Ad Pros have proven to be a valued and trusted partner for both my own personal business as well as my clients' businesses. If you're not working with Internet Ad Pros, you're not reaching the full potential of advertising online.
What people ask before getting started.
Interview us.
See if we’re the right fit.
Call us directly, or send a message and we’ll get back the same day. We’d rather have a real conversation about whether we’re the right partner for your business than push a pitch deck on you.
Pick up the phone.
(516) 756-0138 Call Now-
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You talk. Your industry, your goals, what's working in your current ads (or what's not), what your ideal call or lead looks like.
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We're honest. If your spend won't justify our fee or you'd be better off with another agency, we'll say so.
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You decide. No follow-up campaign, no pitch deck. Just clarity on whether we're a fit.