Second Largest Search Engine
Identify & Reach Your Ideal Customers On The World’s Second Largest Search Engine
Reaching customers on YouTube requires a different mindset and strategy than reaching customers on Google Search. Viewers flock to YouTube with the desire to be entertained or discover something new. They are open to ideas and with the right use of Google’s data, you can create a great marketing campaign to grow your business.
Successful marketing on YouTube starts by defining your ideal customer
Who are they?
Taking the time to create a profile of your perfect audience will greatly improve your success on YouTube. Start by identifying the basics such as gender, age and income – then take it a step further. Ask yourself “Are they married, single or engaged?”, “Are they homeowners or renters”, “Are they parents?”, “What is their education level?”. Taking the time to do so will help reduce wasted ad dollars by ensuring your budget is spent wisely.
What are their interests and habits?
Data is at the heart of marketing today and Google is the marketing company with the most data. Google knows what customers search for, the websites they browse, the physical locations they visit and the apps they downloaded. Tapping into the hundreds of available pre-built profiles allows you to tell YouTube who your ideal customer is.
What are they actively researching or planning?
Taking the time to create a profile of your perfect audience will greatly improve your success on YouTube. Start by identifying the basics such as gender, age and income – then take it a step further. Ask yourself “Are they married, single or engaged?”, “Are they homeowners or renters”, “Are they parents?”, “What is their education level?”. Taking the time to do so will help reduce wasted ad dollars by ensuring your budget is spent wisely.
How have they interacted with your business?
Are you trying to reach new customers or share a message with existing ones? YouTube allows you to keep track of how customers have previously engaged with your website or videos. Introduce yourself to clients who have never met you before or share your new products or services with existing clients. With either direction, there are robust strategies to build successful YouTube marketing campaigns.
What are they watching on YouTube?
As of May 2019, 500+ hours of new content is uploaded to YouTube every minute. What types of videos are your customers watching? YouTube categorizes all videos so you can pick from hundreds of predetermined topics to serve your ads on. Are you a residential roofer? Reach customers researching videos on “how to tell if you need a new roof”. How about a Chiropractor? Reach customers researching videos on back pain. Get creative – the possibilities are endless!
The best part of YouTube Advertising
You only pay when someone watches at least 30 seconds of your ad or clicks on it.
